• 1. London, UK
  • 2. New York, NY
  • 3. Sydney, Australia
  • 4. Melbourne, Australia
  • 5. Moscow, Russia
  • 6. Singapore
  • 7. Paris, France
  • 8. Chicago, IL
  • 9. Hong Kong
  • 10. Houston, TX

Friday, May 18, 2007

 

Can The Blue Monster Change Microsoft?

Posted by Bharat Suneja at 7:49 AM


Apparently, this cartoon created by Hugh MacLeod of GapingVoid.com is getting traction amongst Microsofties, and outside Microsoft.

Microsoft's Steve Clayton explains what it is in a video.

What strikes me is the simplicity of the message (and the medium).

Hugh adds: "The Blue Monster was designed as a conversation starter. To paraphrase the ongoing dialogue between Steve and I:
For too long, Microsoft has allowed other people- the media, the competition and their detractors, especially- to tell their story on their behalf, instead of doing a better job of it themselves.

We firmly believe that Microsoft must start articulating their story better - what they do, why they do it, and why it matters- if they're to remain happy and prosperous long-term."

Interestingly, the "Change the world... " phrase has a strong association with Apple CEO Steve Jobs. His offer to PepsiCo President John Sculley to head Apple in 1983 (as commonly reported) - "Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?" Looking back, the Mac didn't really change the world if you consider its marketshare, though it does have a cult-like following of Mac fanatics, and Apple has the best product design by far. Apple's iPod music player, however, is a different story.

Labels: