Apparently, this cartoon created by Hugh MacLeod of GapingVoid.com is getting traction amongst Microsofties, and outside Microsoft.
Microsoft's Steve Clayton explains what it is in a video.
What strikes me is the simplicity of the message (and the medium).
Hugh adds: "The Blue Monster was designed as a conversation starter. To paraphrase the ongoing dialogue between Steve and I:
For too long, Microsoft has allowed other people- the media, the competition and their detractors, especially- to tell their story on their behalf, instead of doing a better job of it themselves.
We firmly believe that Microsoft must start articulating their story better - what they do, why they do it, and why it matters- if they're to remain happy and prosperous long-term."
Interestingly, the "Change the world... " phrase has a strong association with Apple CEO Steve Jobs. His offer to PepsiCo President John Sculley to head Apple in 1983 (as commonly reported) - "Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?" Looking back, the Mac didn't really change the world if you consider its marketshare, though it does have a cult-like following of Mac fanatics, and Apple has the best product design by far. Apple's iPod music player, however, is a different story.
Labels: Microsoft
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